STEP 3 & FINAL - CHOSE YOUR PREFERED FORMAT
Medium Rectangle: 300x250 pixels
JPG (JPEG) Format:
- Why: This is the most common format for photos and complex images. It offers good compression, resulting in smaller file sizes, which helps pages load faster. It's ideal for banners with photographic elements or gradients.
- Use Case: General web display ads, blog posts, websites.
PNG Format:
- Why: PNG supports transparency (which JPG does not).
It's also excellent for banners with crisp lines, text, and logos (like yours). It offers lossless compression, meaning no quality is lost when saving. - Use Case: Banners with transparent backgrounds, logos, text-heavy ads, ensuring sharp quality.
GIF (Graphics Interchange Format):
- Why: GIFs support animation!
For banners with simple animations (like subtle movement, blinking text, or sequential images), GIF is the go-to format. Animated banners can often capture more attention than static ones. - Use Case: Animated display ads, visually engaging web banners.